Physician want the freedom to select their product of choice devoid of any economic consequences
GPOs' expertise and tactics used to lower successfully prices for commodities are counterproductive when applied to non-commodity like items like device implants, which results in above-market rates
Vendors advance contracting models designed to limit competition and obfuscate pricing.
Vendors avoid pricing transparency through non-disclosure agreements and rebated discounts, which impedes product standardization and, ultimately, competition
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